← Writing

Dunzo — Restaurant Page Reimagined

Mar 6, 2020 · 4 min read

Dunzo is a Bengaluru-based hyperlocal delivery startup — delivery personnel on motorbikes retrieving forgotten items, groceries, food, laundry, whatever you need. I've used them for six months. The delivery staff is better trained than most competitors. But the food discovery experience needs work.

The Problem

Dunzo's restaurant page just shows nearby restaurants in a flat list. No filtering by cuisine type, no distance filter, no price filter. Compared to Swiggy or Zomato, you can't orient yourself quickly.

I surveyed 33 Bangalore professionals:

  • 57.6% preferred category-based menu designs over restaurant name lists
  • 72.8% actively use filters on competing apps

Dunzo is leaving conversion on the table by not providing these baseline features.

Proposed Improvements

Restaurant page components:

  • Daily offers section at the top (high-intent, drives decisions quickly)
  • Explore categories: newly opened spots, healthy options, trending items
  • Explore cuisines: curated by popularity in your neighborhood

Filter features:

  • Sort by price, delivery time, rating, or order frequency
  • Filter by cost range and max delivery time

Why This Matters

Deliberate improvement in existing design moves products toward adoption and frequency. Dunzo's differentiation is their hyperlocal logistics model and staff quality. Their food discovery UX isn't that differentiation — it's a gap. Fixing it lets the actual differentiation shine.