The Ken's Subscription Critique

The Ken is a high-quality business publication. Their subscription pricing page is not.

What's Confusing

1. Tier names: "Borderless" and "Echelon" tell you nothing about who each tier is for. Users can't self-select without reading the fine print.
2. Redundant language: "Original and reported longform business story" has three adjectives where one would do.
3. Unclear content differentiation: Premium offers 5 weekly stories; Borderless offers 8. Which stories are restricted? The page doesn't say.
4. Repetitive metrics: Annual story counts (250 vs. 400) are just weekly counts multiplied by 52. Same information, twice.
5. Irrelevant features: "5 years of paywalled stories" sounds valuable but provides no context for why that matters to someone buying today.
6. Undefined newsletters: Premium includes newsletters that aren't explained anywhere on the page before you commit.

What I'd Change

Replace "Borderless" and "Echelon" with "Professional" and "Advanced" — names that signal a progression users can understand immediately. Pair each tier with a one-line description of who it's for.

Use simple language. Give examples. And lead with the daily cost (~₹14/day) rather than the annual number — it removes the sticker shock that kills conversion.

Good content deserves a subscription page that actually sells it.